The Code of Ethics below is a set of practices and principles that I believe in and practice, this will create ethical businesses, fully served customers, and a strong community of peers.
Section I: Transparency and Compliance
- I will be
transparent and truthful about my experience, expertise, results,
credentials, and abilities with my customers, followers, peers, media,
and the greater public.
- I will make clear
descriptions of any product or service I am offering for sale, including price points and any recurring billing, so that my customers always know
what they are signing up for, purchasing, and receiving.
- I will comply
with the marketing guidelines of the CAN-SPAM Act in my electronic
communications, including ensuring that recipients of my broadcast
emails have opted-in to receive communications from me and that they
have the option to unsubscribe or change their contact information at
the bottom of all my emails.
- I will comply with
the marketing guidelines of the United States Federal Trade Commission,
including refraining from making false claims, income or results
guarantees, or misleading testimonials, income claims, or financial
statements; I will only make claims which I can substantiate and I will
also clearly post and articulate earning disclaimers on any webpage or
correspondence that references income opportunities.
- I will disclose to
my audience that I am an affiliate of a third party should I anticipate
receiving an affiliate commission or referral compensation for
recommending their products or services to my audience.
- I will not offer
professional legal, financial, or medical advice unless I am qualified
to do so, which in many cases require professional degrees or
certifications by law, and when necessary I will refer my customers or
followers to an appropriate certified advisors.
- I will not promote
any products, marketing campaigns, or services that (a) directly sends
marketing to children under the age of thirteen (13), (b) discriminates
against others, (c) perpetuates hate or misinformation, (d) features
paid actors pretending to be a fictional customer or client, (e)
utilizes false scarcity techniques (for example, that claim a limited
number of products exist when it is not true, or that a promotion
expires at a certain time when it does not).
- I will seek to overdeliver on my promises to my customers.
- I will endeavor to
understand my client and audience needs, problems, and ambitions in
hopes of serving them with information that can help them achieve their
goals.
- I will provide a
minimum of a 30-day money back guarantee on all of my products and
programs, and I will not make my customers jump through hoops or endure
hardships or humiliation in order to receive refunds.
- I will provide customer support for all of my products and programs.
- I will respect the privacy and confidential information of my clients and customers.
- I will not
participate in any forum or agreement that engages in illegal activity,
marketplace collusion, or discrimination on the basis of age, race,
creed, color, sex, sexual orientation, national origin, religion, or any
other factor.
- I will honor my
customer's financial situations and not seek to persuade them into
spending money they do not have or that could lead to their financial
ruin.
- I will post contact
information on all of my sales pages and in all of the
receipts/confirmations that my customers receive so that they can always
find a way to easily contact my office.
- I will honor and engage my peers in the industry with respect and professionalism.
- I will cite
sources and give credit to others when I quote them in any format, and I
will not misrepresent others' works as my own.
- I will not train
from, distribute, or publish others' works or content without permission
from the author or originator of such work.
- I will not misuse the name or likeness of others in the industry to create false associations of credibility.
- I will pursue my
profession, build my brand, and seek continuing education at the highest
levels of excellence and refrain from practices that will discredit the
community and industry.
- I will seek to leave a legacy of strong customer service, and focus my career on offering distinct and valuable information that helps others improve their lives.